The goal was to design a modern and intuitive digital experience for Tawfeer, an e-commerce application focused on providing users with access to exclusive coupons and discounts. The project involved creating a full brand identity as well as designing the complete UX and UI of the mobile app to ensure a seamless and rewarding shopping experience.

As the lead designer, I was responsible for building the visual identity—including the logo, color palette, typography, and brand guidelines—while also designing the app’s user journey from onboarding to checkout. The interface was crafted to be clean, efficient, and user-friendly, making it easy for users to discover and redeem offers effortlessly.

The final product delivered a fresh and vibrant brand paired with a smooth, conversion-driven app experience. The client appreciated the strong visual consistency and the intuitive design that made coupon hunting feel simple, smart, and satisfying.